The disruption in political communication inaugurated by Obama under the figure of e-president. Precedents and impact from Roosevelt to Biden

Keywords: Obama , political communication, e-president, North American administrations

Abstract

The aim of this article is to establish the basis of Obama's mandate as the first e-president in history, a concept that in itself implies a high degree of novelty. To do so, we first describe the political communication of the American administrations of the 20th century and the beginning of the 21st century until 2008. A theoretical framework directly related to political communication and the concepts of e-democracy, information and communication technologies, cyberdemocracy, e-administration, etc. is provided. It then establishes and analyzes the disruptive elements of Obama's mandate as an agent of change from before his presidential term, as a candidate, during his term, and then as an ex-president since his Foundation. This is an article based on consultation of books, journals, academic articles and currently available presidential websites. The results establish a leadership principle that far surpasses social networks.

References

Ahedo, J. (2018). Obama, un líder pragmático, pero no político. Revista internacional de pensamiento político, 9, 15–30. Recuperado de https://www.upo.es/revistas/index.php/ripp/article/view/3617

Álvarez, J. (2013, noviembre 13). Kennedy supo utilizar como nadie antes los medios de comunicación. ABC. Recuperado de https://sevilla.abc.es/cultura/libros/20131113/sevi-rufino-kennedy-201311122141.html?ref=https%3A%2F%2Fwww.google.com%2F

Campos, E., & Díez, M. (2022). Digital transparency and political communication. Profesional De La información, 32(1). https://doi.org/10.3145/epi.2023.ene.04

Canel, M. (2008). Comunicación política: una guía para su estudio y práctica. Tecnos.

Carcasson, M. (1998). Herbert Hoover and the Presidential Campaign of 1932: The Failure of Apologia. Presidential Studies Quarterly, 28(2), 349-365. https://www.jstor.org/stable/27551

Convard, Q. (2020). Lyndon B. Johnson. Un presidente en guerra contra la pobreza. Titiviullus.

Chollet, D. (2016). The Long Game: How Obama Defied Washington and Redefined America’s Role in the World. Public Affairs.

Cramer. K. (2016, agosto 30). This Is How Presidential Campaign Ads First Got on TV. TIME. https://time.com/4471657/political-tv-ads-history/

Cristante, S. (2011). Algunos estudios sobre comunicación política en la época de Obama: una lectura sociológica. Anàlisi: quaderns de comunicació i cultura, (44), 19-29. Recuperado de https://raco.cat/index.php/Analisi/article/view/248759

Epstein, B. (2013). From the Fireside Chats to the First Political Tweet: The Origin and Diffusion of Political Communication Innovations from the Radio to the Internet. APSA 2013 Annual Meeting Paper, American Political Science Association. Recuperado de https://ssrn.com/abstract=2301228

Greenberg, D. (2011). Theodore Roosevelt and the Image of Presidential Activism. Social Research: An International Quarterly, 78(4), 1057-1088. https://doi.org/10.1353/sor.2011.0046

García, B. (2021). Disinformation, social media, bots, and astroturfing: the fourth wave of digital democracy. Profesional De La información, 30(6). https://doi.org/10.3145/epi.2021.nov.03

Gálvez, A. (2013). Barack Obama como primer e-president de la historia: la estrategia del e-mailing y de redes sociales, principales instrumentos de gestión electoral y de fidelización en comunicación política. [Tesis doctoral] UCM. EPrints. Recuperado de https://eprints.ucm.es/id/eprint/23275/

Harfoush, R. (2009). Yes, we did. An inside look at how social media built the Obama brand. New riders.

Herrero, J., y Toledo, A. (2012). La profesionalización de la comunicación para el desarrollo: relaciones entre la teoría y la práctica. CIC. Cuadernos de Información y Comunicación, 17, 255-266. https://doi.org/10.5209/rev_CIYC.2012.v17.39267

Interagency Strategy for Public Diplomacy and Strategic Communication of the Federal Government (2009). Recuperado de https://man.fas.org/eprint/pubdip.pdf

Jivkova, D., Padilla, G., & Requeijo, P. (2017). Usos y tendencias de Twitter en la campaña a elecciones generales españolas del 20D de 2015: hashtags que fueron trending topic. El Profesional de la Información, 26(5), 824–837. https://doi.org/10.3145/epi.2017.sep.05

Mas Consulting (2013, 19 noviembre). John Fitzgerald Kennedy o el poder de la imagen. Recuperado de https://masconsulting.es/blog/2013/11/19/john-fitzgerald-kennedy-o-el-poder-de-la-imagen/

Migliucci, D. (2018). Control gubernamental de la opinión pública: prácticas y polémicas en la arena política estadounidense. En Niño, A. y Rospir. J. (Eds.). Democracia y control de la opinión pública en el periodo de entreguerras, 1919-1939 (pp. 289-334). Polifemo.

Miller Center. (sf). Inventing the media presidency: public opinion and publicity in the early twentieth century. Recuperado de https://millercenter.org/the-presidency/teacher-resources/recasting-presidential-history/inventing-media-presidency-public-opinion-and-publicity-early-twentieth-century

Miller Center (sf). The Presidency in the television era. Recuperado de https://millercenter.org/the-presidency/teacher-resources/recasting-presidential-history/presidency-television-era

Nimno, D. (1978). The political persuaders. The Techniques of modern election campaign. Prentice Hall.

Norton, R., & Walch, T. (2004). The Ordeal of Herbert Hoover. National Archives, 36 (2). Recuperado de https://www.archives.gov/publications/prologue/2004/summer/hoover-1.html

Obama, B. (2004). Los sueños de mi padre. Una historia de raza y herencia. Vintage Español.

Ríos, D. (2008). Democracia electrónica. Lid Editorial.

Siegel, G., Frankenberg, E., McDermott, K., McCollum, S., Scott, J., & DeBray, E. (2023). Small advances and swift retreat: Race-conscious educational policy in the Obama and Trump administrations. Education Policy Analysis Archives, 31(28). https://doi.org/10.14507/epaa.31.7536

Smith, M. (2020, septiembre 25). Barack and Michelle Obama are the World’s Most Admired. Recuperado de https://today.yougov.com/topics/international/articles-reports/2020/09/25/worlds-most-admired-2020

The White House. (sf). White House Office of Global Communications. Recuperado de https://georgewbush-whitehouse.archives.gov/ogc/aboutogc.html

Trent, J., & Friedenberg R. (1995). Political campaing communication. Principles and practices. Praeger. Rowman & Littlefield

Zamora, R. (2009). El candidato marca. Cómo gestionar la imagen del líder político (cap. I, pp.19-26), (cap. V, pp.115-136). Fragua.

How to Cite
Gálvez Caja, A. (2023). The disruption in political communication inaugurated by Obama under the figure of e-president. Precedents and impact from Roosevelt to Biden. Reflexión Política, 25(51), 77–92. https://doi.org/10.29375/01240781.4684

Downloads

Download data is not yet available.
Published
2023-06-30

Altmetric

Article metrics
Abstract views
Galley vies
PDF Views
HTML views
Other views
Escanea para compartir
QR Code

Some similar items: